National Public Health Coalition
(NPHC) Funders Booklet
NPHC is a fiscally sponsored project of Raft Foundation Inc., a 501(c)(3) public charity · EIN 99-1103921 · Raft is the legal recipient of your gift and NPHC the designated beneficiary, so contributions are tax-deductible to the extent allowed by law.
We are NPHC
Our MissionThe National Public Health Coalition (NPHC) is a grassroots organization whose mission is to advocate and educate for the protection of public health as a vital government service, now and in the future.
Stop the Bleed
Our public health systems are under attack. By driving media coverage, meeting with bipartisan members of Congress, and documenting harms, NPHC reinstated programs, halted scientifically unsound guidance, and provided expertise and evidence to policy makers.
Engage the Community
NPHC connects with individuals, populations, and places to give them information, tools, and paths for action they can use to protect, promote, preserve, and optimize their health.
Build the Future
The system we had was far from perfect; let’s build something better together. By partnering with a diverse group of people, we can build a better public health system at all levels of government. NPHC works with new and established organizations to reimagine what public health can be.
In Government
Tackling the intersection of public health and public service, Vitals & Votes aims to arm members of Congress and voters with better information and resources to advocate for public health programs that serve everyone.
In Conversation
Public health has a PR problem. Many people don’t know what our public health system does or how it protects them from health threats every day. We need a new way to convey what public health is and why people should care about it.
In Communities
Strengthening the capacity for public health advocacy and outreach at the local level is essential to ensuring local problems have local solutions.We aim to empower public health professionals and healthcare providers to shape policy that centers their communities.
▸ “It breaks my heart to think that people’s health is going to increasingly be tied to where they live. But for now, it’s going to be imperative that we have groups like the National Public Health Coalition that people feel they can trust.” - Former US Surgeon General, Jerome Adams, MD, MPH
▸ “The loss of experienced public health professionals and growing mistrust in institutions have created challenges that no single agency can solve alone. The National Public Health Coalition provides an opportunity to bring expertise, communities, and partners together to educate, advocate, and help rebuild trust in the systems that protect our health.” - Former CDC Chief Medical Officer, Debra Houry, MD, MPH
In Government
Where public health meets public service.
1A. NPHC Review
Establishing an AI-driven evaluation toolkit, allowing people to research on how policy makers really perform on the issues most important to them.
1B. Capitol Hill Capacity
Building a system to ensure policy makers are equipped with public health staffers with deep backgrounds in public health and an understanding of the public health infrastructure in the U.S. (state, local, territorial, or federal).
1C. The Broad Street Society
Bringing together public health experts, professionals, and leaders to develop non-partisan, well-researched recommendations for health-related federal appointments (HHS Sec., agency directors, etc.).
- By October ,1 publicly launch the toolkit on the NPHC website, with instructions on how to use the tool and marketing to ensure the tool is easily accessible to people.
- By the end of 2026, have at least 50 meetings with staffers, have at least two Hill Days in DC, and launch a quarterly call to brief staffers on emerging public health issues. By the inauguration of the 2027 Congress, we would like to place at least 10 people with public health expertise with different members of Congress.
- By the end of 2027, recruit at least 10 public health and medical organizations to partner on this effort with the goal of developing and launching the first collaborative list of qualified experts for appointed positions following the 2028 election.
| Line Item | What It Funds | Cost |
|---|---|---|
| Staff & Fringe | NPHC Staff to Support This Theme | $550,000 |
| Project 1A Nonstaff | Claude, Marketing Budget, and Web Design | $14,300 |
| Project 1B Nonstaff | Hill Days, Research Support | $24,640 |
| Project 1C Nonstaff | Partner Outreach, Research Support, and Web Design | $1,733 |
| Shared Tech & Equipment | Travel, Shared Ops, and Tech | $7,700 |
| Theme total | ~$600,000 |
In Conversation
Making public health a kitchen table topic.
2A. Serving You Right Where You Are
Almost half of young adults say they get health information from social media. The problem is that this information isn’t always trustworthy. By creating social media messaging that fits seamlessly into existing micro-influencer content, initiating conversations about public health rooted in truth, and equipping content creators with the knowledge and skills to push back against misinformation, we can help ensure that people can access better health information where they’re already looking.
2B. In Plain Words
Public Health has a PR problem. The nuance and details of our nation’s public health are often lost in clickbait headlines and expertless reporting. Engaging in the long-form media ecosystem (podcasts, documentaries, video journalism, etc.) is essential to communicating the vital importance of public health systems across the U.S. and building trust with the American people.
2C. The Narrative Lab
Many communications approaches in the public health space are outdated, ignore changes in media type, and are no longer culturally relevant. The Narrative Lab aims to test and evaluate experimental messaging ideas to determine what lands with everyday people and to strengthen the toolbox for combating health misinformation.
- By August of 2026, partner with 15 micro-influencers, providing them with talking points and resources to educate their followers about public health issues and fight online health misinformation. The campaign will emphasize influencers who cover non-public-health topics. By the end of 2027, expand this program to include at least 50 micro-influencers.
- Continue our general communications blitz, focused on making public health a central issue for the American public. Aim to participate in three major podcasts (over 1M listeners), participate in two major conferences (not focused on public health) by Q3 of 2027, and establish relationships with producers to begin integrating public health messaging into the TV and film industry by Q1 2028.
- By the end of 2026, partner with up to two universities to carry out communications research and message testing with the goal of conducting research in Q1 and Q2 of 2027. Aim to launch findings publicly in Q3 of 2027 and integrate findings into our communications and digital media efforts.
| Line Item | What It Funds | Cost |
|---|---|---|
| Staff & Fringe | NPHC Staff to Support This Theme | $450,000 |
| Project 2A Nonstaff | Research Support, Ad Buys | $17,200 |
| Project 2B Nonstaff | Travel, Email Marketing, Ad Buys | $19,195 |
| Project 2C Nonstaff | Incentives for Groups and Dashboard Support | $66,000 |
| Shared Tech & Equipment | Equipment and Meltwater | $18,700 |
| Theme total | ~$575,000 |
In Communities
Empowering all public health professionals and community members to advocate, organize, and build power.
3A. THREAD (Together for Health, Regional Engagement, & Dialogue)
Develop opportunities for physicians and other healthcare providers to build relationships with state, local, and territorial public health officials. Foster a deeper connection between those providing direct healthcare and those supporting state and local public health programs.
3B. State-Based Broad Street Society
Establish state-based chapters of the Broad Street Society, built to empower local public health and healthcare professionals to provide recommendations for health-related state-level appointments in states with Governor’s races in 2028.
3C. The Mountin Institute
Build capacity for state-, local-, territory-, and community-based organizations to learn and grow in their outreach and advocacy skills.
- By Q2 of 2027, establish formal partnerships with medical and public health groups in at least five states with the goal of launching quarterly networking calls by the end of 2027. By the end of 2028, encourage partner organizations in at least five states to hold state or locally based in-person events at least twice a year, focused on strengthening partnerships between public health and healthcare.
- Ahead of the 2026 midterms, conduct a pilot of this program by partnering with health and medical organizations in Georgia to establish a list of qualified candidates for state-level appointments to provide to the winner of the 2027 Georgia governor’s race. By the end of 2027, recruit at least 10 regional public health and medical organizations to partner on this effort with the goal of providing lists of qualified candidates for appointed positions.
- By Q2 2027, establish a virtual training program (four training sessions) focused on understanding advocacy limitations and opportunities for public health professionals, CBOs, and other NGOs to better educate about and advocate for public health. Launch Institute site and recruit and train 200 individuals by the end of 2027. Hold first in-person training retreat by Q3 2028.
| Line Item | What It Funds | Cost |
|---|---|---|
| Staff & Fringe | NPHC Staff to Support This Theme | $350,000 |
| Project 3A Nonstaff | Travel, Marketing Materials, and Stipends for Events | $29,700 |
| Project 3B Nonstaff | Web Hosting Fees, Research, and Marketing Materials | $1,100 |
| Project 3C Nonstaff | Curriculum Design, Marketing Materials, and Speaker Fees | $18,700 |
| Shared Tech & Equipment | LinkedIn Premium, Zoom Technology for Staff | $8,652 |
| Theme total | ~$415,000 |
Always-On Ways to Invest
The following initiatives don’t follow a theme calendar. They run year after year, and your support is welcome whenever you’re ready. Each is fully scoped, ready to deploy, and shows measurable return.
E1. Organizational Infrastructure
What it funds: Staffing, infrastructure, technology, and capacity-building for staff.
E2. Coalition Development
What it funds: Cultivation of a broad, multi-sector coalition capable of mobilizing influence across policy, civic, and economic networks. Calibration and coordination of policy influencer networks and policy entrepreneurs towards enhanced effectiveness in public health advocacy.
E3. Rapid Response Reserve
What it funds: Pre-positioned resources NPHC can deploy when faced with urgent needs, such as outbreaks, policy changes, and community crises, without waiting for new funding cycles.
E4. Data, Evaluation, and Innovation
What it funds: Cross-program data infrastructure, impact evaluation, and innovative use of AI and other emerging technologies. Products include the public reports that turn NPHC’s work into shared knowledge for the field and data-informed advocacy and education materials.
| Line Item | What It Funds | Cost |
|---|---|---|
| Staff & Fringe | NPHC Staff to Support This Theme | $575,000 |
| Project 4A Nonstaff | Web Hosting, Accounting Software, Project Management Tools, and Travel | $55,550 |
| Project 4B Nonstaff | Conference Registration, Travel, and Marketing Materials | $13,200 |
| Project 4C Nonstaff | Marketing Materials and Software | $2,200 |
| Project 4D Nonstaff | Data Software, Extra Claude Credits, and Travel | $13,200 |
| Shared Tech & Equipment | Google Workspaces, Claude, and Shared Tech | $14,740 |
| Theme total | ~$700,000 |
Three priority themes drive our initial work, each with three featured projects. Evergreen initiatives are open for support any time.
| Opportunity | What It Funds | Cost |
|---|---|---|
| Theme 1: In Government | Full theme — all projects below | ~$600,000 |
| 1A. NPHC Review | Building an AI-driven evaluation tool, empowering people to better hold their policy makers accountable. | $216,867 |
| 1B. Capitol Hill Capacity | Helping establish a system to equip policymakers with staffers who have deep backgrounds in public health. | $302,207 |
| 1C. The Broad Street Society | Developing well-researched recommendations for health-related federal appointments. | $79,300 |
| Theme 2: In Conversation | Full theme — all projects below | ~$575,000 |
| 2A. Serving You Where You Are | Creating social media messaging that initiates conversations about public health rooted in truth, and arming content creators with the knowledge and skills to push back against misinformation. | $248,433 |
| 2B. In Plain Words | Addressing public health’s PR problem by engaging more intentionally with the media ecosystem to communicate the importance of public health across the U.S. and build trust with the American people. | $150,428 |
| 2C. The Narrative Lab | Testing and evaluating experimental messaging ideas to determine what lands with everyday people and strengthens the toolbox for fighting misinformation. | $172,233 |
| Theme 3: In Communities | Full theme — all projects below | ~$415,000 |
| 3A. THREAD (Together for Health, Regional Engagement, & Dialogue) | Fostering a deeper connection between those providing direct healthcare and those supporting state and local public health programs. | $157,584 |
| 3B. State-Based Broad Street Society | Establishing state-level chapters of the Broad Street Society, which is built to empower local public health and healthcare professionals to provide recommendations for health-related appointed positions. | $103,984 |
| 3C. The Mountin Institute | Building capacity for state-, local-, territory-, and community-based organizations to learn and grow their outreach and advocacy skills. | $146,854 |
| Evergreen Initiatives | Available to support any time | ~$700,000 |
| E1. Organizational Infrastructure | Funding shared staffing support and infrastructure. | $259,914 |
| E2. Coalition Development | Developing a diverse coalition ready to rebuild and reform public health. | $143,114 |
| E3. Rapid Response Reserve | Preparing resources to deploy in response to urgent needs, such as outbreaks, policy changes, and community crises. | $107,114 |
| E4. Data, Evaluation, and Innovation | Building systems for cross-program data infrastructure, impact evaluation, and innovative use of AI and other emerging technologies. | $168,1114 |
| Fund the whole thing | All three themes plus evergreen | ~$2,300,000 |
Every gift maps to real, fully scoped work. Choose a level that fits, from seeding a single pilot to underwriting the whole portfolio. Benefits are cumulative; each tier includes everything below it.
| Tier | Investment | What It Funds | Partner Benefits |
|---|---|---|---|
| Catalyst | Up to $25,000 | Seeds a discrete component or pilot. | Recognition on NPHC’s website partner list and an annual impact summary. |
| Supporter | $25,000 – $75,000 | Advances a focused project or evergreen line. | All benefits above, plus named recognition in NPHC’s annual report and quarterly email updates on the work you support. |
| Project Champion | $75,000 – $150,000 | Powers a single featured project start to finish. | All benefits above, plus name or logo recognition on the funded project, a semi-annual briefing call with NPHC staff, and a project-specific impact report. |
| Theme Underwriter | $150,000 – $500,000 | Funds an entire priority theme end-to-end. | All benefits above, plus named recognition as the theme underwriter across that theme’s materials, an annual partner briefing, and dedicated theme-level reporting. |
| Founding Partner | $500,000+ | Underwrites the full portfolio or multiple themes plus evergreen support, a complete year of programming. | All benefits above, plus premier recognition as an NPHC Founding Partner; a co-branded partnership announcement; quarterly leadership updates; and custom reporting. |
Tiers are flexible entry points, not fixed packages. We welcome the chance to tailor a partnership to your goals.